Learn to do Product Management the right way!
Oct 20 - Nov 30, 2022
The complexity and diversity of all the tasks are quite high. And with all the resources available, it’s even more challenging to understand if you’re progressing towards a good level.
With this in mind, we created a complete Product Management course by partnering with world-class experts to deliver an impressive 25 hours of live interactive workshops and group discussions. This course helps junior & middle PMs to achieve the skills and become efficient faster.
The course starts on October 20 and ends on November 30, with 4-6 hours of workshops per day, so it suits your probably busy schedule.
Opening Session get to know eachother and course orientation session
Product Discovery covering know your customers and discover the market techniques
Product Delivery covering OKRs, product roadmaps and product metrics
Closing Event covering the graduation session and project presentation
Setting up your expectations and connecting with industry peers is one of the course objectives. Once we connect, you will get the first dose of inspiration and prepare for an impressive learning journey.
We will start with a short walk-through about what it means to be a Product Manager. This will help you understand how all the pieces come together and what is expected from you as a PM.
We will continue with a short orientation session, in which we will get to know each other better and organize the project teams.
Your journey as a Product Manager starts with understanding and perfectly identifying your customer. Without a customer, there is no product. Without a product, there is no business.
In this section, you will learn how to identify & interview your customers based on the Jobs-To-Be-Done framework, then you will proceed to discover how you can define your product so it will match the jobs of your clients.
Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there. Jobs-to-be-Done theory provides an excellent framework that helps you leverage the force of your customers’ behaviour, in order to drive your product improvement.
Bob Moesta, co-architect of the Jobs-to-be-Done theory, will teach you how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.
Your excellent new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them but rather continuously uncovering problems and addressing them — before your competitors do.
Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, will teach you a systematic approach to uncovering problems worth solving and turning them into solutions your customers cannot refuse.
As a conclusion for this part, you’ll participate in a moderated group discussion together with guest acting senior product managers, where you’ll get the chance to exchange opinions, get answers to your questions and find out more about product discovery practices in various types of companies.
The product you’re building should align with the business strategy of your company. Each product is guided by a product vision that provides clarity for your company, it helps you prioritize your product roadmap and improves your team’s tactical decisions.
Objectives and Key Results (OKRs) are particularly suited to driving the alignment necessary for a high-performing cross-functional product team, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.
During this workshop, the legendary product leader Bruce McCarthy, author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, will teach you how to create and use OKRs throughout a simulated quarter-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations.
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.
Join Bruce McCarthy, legendary product leader, co-author of “Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty” and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.
The most common mistake is aligning your whole team around a revenue target. Maybe that doesn’t sound like a mistake to you, but revenue is an output, and most of the confusion regards the inputs that drive it. What if we told you the answer to all your metric problems is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.
Matt Lerner, Ex-Growth Director at PayPal, ex partner and manager of 500 Startups Europe’s growth marketing program, lecturer at Stanford Business School, will help you define your key customer behavior metrics, so your whole team can align and focus on the most impactful work.
Putting it all together, you’ll participate in a moderated group discussion together with guest acting senior product managers and talk about challenges and real-life practice of defining, implementing and communicating your product vision, aligning all stakeholders around this vision and actually delivering a product based on that vision.
Work on your own project or choose from a list of fictional projects (multiple business models and domains, to accommodate all our participants).
You can view recordings for a missed session (maximum 1 week after the session).
Support and orientation during all the course - an assistant will always take care that all participants have the best experience.
Cristina Dumitrascu Project Manager @ T-ME STUDIOS
Mihail Musat Business Line Manager, DevOps @ Zitec
All workshops are delivered and created by leading experts with Silicon Valley-level experience, bringing real-world examples from their activities
Co-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, Intercom
Customer development and lean startup expert, creator of the Lean Canvas, best-selling author of “Running Lean” and “Scaling Lean”
Product Roadmap expert, founder of Product Culture, co-author of “Product Roadmaps Relaunched”
Ex-Growth Director at PayPal, ran 500 Startups Europe’s growth marketing program, lectured at Stanford Business School
Principal Product Manager at Zalando, Design Sprint Facilitator, Product Mentor, with over 7 years of experience in product management
Product Manager at Adobe, I lead the identity stitching products from Adobe Analytics.
The course is split in 14 sessions during 7 weeks, Oct 20 - Nov 30. The program is specially designed to fit into your hectic agenda, with only 4-6 hours / week.
Setup designed for online learning, empowering live interaction and making everyone part of the conversations and focus group activities.
The colection of frameworks, slides, references and materials used and send by the instructors, plus extra recommended references.
All sessions are registered and accesible after the course for maximum 1 week to get the chance to recover any missed session.
Celebrate the progress you have done during the course and get your recognition from leading instructors.
Price is € 2333 + TVA for the full course (7 weeks = 26 hours, 5 workshops + 2 case studies)
An Early Bird Course Fee is valid until Sep 29 2022, at the value of €2100 + 19% VAT