Action-Oriented Workshops for Product Managers & Growth-oriented teams.
Julia is a Google Product Manager, speaker, and passionate about drawing and visualisation tehniques. Julia is previously experienced with Uber, Salesforce, and SAP and Employs drawing for PM success.
Unlock the Power of Drawing for Product Managers
Are you a Product Manager who wants to enhance your skill set? Join our hands-on workshop that harnesses the power of drawing to boost your PM clarity and effectiveness!
Discover drawing as a powerful tool for product development, including storyboarding, wireframing, brainstorming, and algorithm development. In this hands-on workshop, you will learn your PM practical drawing essentials and how/when to apply them to your PM role. We also include a practical exercise to help your visualization skills, and you will leave with a visual summary and increased confidence in communication.
July 5th 2023, 14:30 – 17:00 EEST
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Juliana has 13 years of digital marketing experience, specializing in digital analytics and optimization as a Sr. Data and Optimization Strategist at MediaMonks. She's a content creator, hosting the Standard Deviation Podcast, and maintaining a technical marketing blog. Juliana regularly attends analytics events to share her expertise and network with other professionals.
In the ever-evolving digital landscape, Google Analytics 4 (GA4) has emerged as a tool to shape how we understand and engage with our customers.
While the transition from Universal Analytics (UA) to GA4 may seem daunting, it brings a host of new features that have the potential to revolutionize your product marketing strategies.
Join us for this interactive 2-hour workshop specifically designed for product teams, where we’ll delve into the core aspects of GA4, decoding its functionality and demonstrating how it can optimize your workflow.
This workshop will cover:
1. Introduction to GA4: Get familiar with GA4’s interface and gain an overview of its new data collection and interpretation approach.
2. UA vs. GA4: Understand the key differences between UA and GA4. This comparison will clarify why GA4 is not merely a successor but a new tool built to cater to modern marketing needs.
3. How can Product Teams use the new GA4 features?: Learn how the new features of GA4 can seamlessly integrate with your regular workflows and empower your strategies.
4. Events and Conversions: Discover how GA4 redefines user interactions with a more granular view of events and conversions, allowing you to track user journeys more accurately.
5. Segments and Audiences: Explore how GA4’s advanced segmentation and audience features can help you customize user experiences and enhance engagement.
6. Reports and Explorations: Dive into GA4’s robust reporting capabilities and flexible exploration features, enabling you to extract valuable insights and drive data-informed decisions.
June 29, 15:00 – 17:00 EEST
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Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar
Objectives and Key Results (OKRs) are particularly suited to driving the alignment necessary for a high-performing cross-functional product team, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.
Part 1: Nov 7 (15:30-18:00 EET)
Part 2: Nov 9 (15:30-18:00 EET)
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An experienced user researcher, with over 20 years in the customer-research field, author of "Doorbells, Danger and Dead Batteries" and "Interviewing Users", Steve Portigal helps companies such as Autodesk, Belkin, eBay, Microsoft, Nestlé, Nike, and PayPal to think and act strategically when innovating with user insights.
Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.
Session 1: April 5 (16:00-18:30 GMT / 18:00-20:30 EST)
Session 2: April 7 (16:00-18:30 GMT / 18:00-20:30 EST)
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Ex-Growth Director at PayPal, ran 500 Startups Europe’s growth marketing program, lectured at Stanford Business School.
Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.
Session 1: November 15 (13:00-15:00 GMT / 15:00-17:00 EST)
Session 2: November 17 (13:00-15:00 GMT / 15:00-17:00 EST)
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Ex-Growth Director at PayPal, ran 500 Startups Europe's growth marketing program, lectured at Stanford Business School.
Does it feel like your team is running in too many directions, progressing only through trial and error, and growing behind targets? Good news: There’s probably an easy fix.
What if we told you the answer is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.
Part 1: Nov 23 (15:00-16:30 EET)
Part 2: Nov 25 (15:00-16:30 EET)
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Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.
Join Bruce McCarthy, legendary product leader and co-author of “Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty” and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.
Part 1: Nov 11 (15:30-18:00 EET)
Part 2: Nov 14 (15:30-18:00 EET)
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Let us know what you want to learn and let’s see what can we do for you.