GROWTH POWER HOUR WORKSHOP SERIES

Action-Oriented Workshops for Product Managers & Growth-oriented teams.

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01
TON WESSELING

TON WESSELING

Evidence-based growth expert & international speaker on Conversion Optimization. Ton is the brain behind the A/B testing mastery course at CXL Institute & Legend of Experimentation 2023 award winner.

Oct 6th, 10:00 - 13:00 EEST, Bucharest

Make A/B Testing Your Secret Growth Weapon

Join the famous Ton Wesseling, evidence-based growth expert & international speaker on Conversion Optimization.

Attend this masterclass on proven, result-oriented tactics that will make your product and organization more successful by adopting a solid experimentation and validation approach.

It’s great for individuals, but even better if multiple team members join!

October 6th, 10:00 – 13:00 EEST
Workshop taking place in-person in Bucharest, exact location TBA  

(Digital) marketing managers / leads / specialists UX managers / leads / designers / researchers / specialists CRO / Conversion managers / specialists Product owners and product managers Growth managers / leads / marketers / specialists
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Daphne Tideman

DAPHNE TIDEMAN

Daphne, co-author of 'Growing Happy Clients', transformed Heights' MMR from £28K to £343K in 18 months and now aids eco-friendly D2C startups, with notable engagements including TikTok and the Growth Marketing Summit.

Oct 3rd, 10:00 - 13:00 EEST, Bucharest

Mastering Growth Strategies: Structuring, Scaling, and Succeeding

Join Daphne Tideman, a renowned speaker and author, as she simplifies the world of product growth teams.
Dive into the unique roles of product, marketing and growth; explore three growth team types; and craft on site your solid plan for a growth-focused organization.
Bonus: Everyone gets free access to Daphne’s ‘Tracking Growth Experiments’ course. It’s great for individuals, but even better if a whole team joins!

It’s great for individuals, but even better if multiple team members join!

October 3rd, 10:00 – 13:00 EEST
Workshop taking place in-person in Bucharest, exact location TBA   

Head of Growth/Chief Growth Officer Marketing team Growth team Heads of Product Product team Startup Founders/CEO Business Development Managers CMO Marketing Director PRODUCT MANAGERS
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Randy Silver

RANDY SILVER

Product & Leadership Coach & Consultant. Author of "What Do We Do Now?", co-host of The Product Experience podcast, and founder of CPO Circles.

Oct 3rd, 10:00 - 13:00 EEST, Bucharest

Product Discovery That Works: Get The Right Things Done, Faster

Everyone knows that we should talk to customers regularly, but there’s way more that can be done to ensure that your teams are not only moving with pace – but doing so in the right direction.

Join Randy Silver (of The Product Experience podcast) to start putting practical Discovery techniques in place for your teams today, working with customers, data, stakeholders and more.

It’s great for individuals, but even better if multiple team members join!

October 3rd, 10:00 – 13:00 EEST
Workshop taking place in-person in Bucharest, exact location TBA

Product managers/Leaders Entrepreneurs Innovators Executives User researchers Product Marketers DESIGNERS DEVELOPERS
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02

BRUCE MCCARTHY

Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar

Nov 7 & Nov 9

Align high-performing cross-functional teams around Objectives And Key Results (OKRs)

Objectives and Key Results (OKRs) are particularly suited to driving the alignment necessary for a high-performing cross-functional product team, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.

Part 1: Nov 7 (15:30-18:00 EET)
Part 2: Nov 9 (15:30-18:00 EET)

 

FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS MARKETING LEADERS PRODUCT MANAGERS TEAM LEADERS
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Steve Portigal

An experienced user researcher, with over 20 years in the customer-research field, author of "Doorbells, Danger and Dead Batteries" and "Interviewing Users", Steve Portigal helps companies such as Autodesk, Belkin, eBay, Microsoft, Nestlé, Nike, and PayPal to think and act strategically when innovating with user insights.

April 5 & 7 | 4PM GMT / 6PM EST

Customer research – Get actionable learnings from your user interviews

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: April 5 (16:00-18:30 GMT / 18:00-20:30 EST)
Session 2: April 7 (16:00-18:30 GMT / 18:00-20:30 EST)

 

FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS MARKETING LEADERS PRODUCT MANAGERS TEAM LEADERS
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Matt Lerner

Ex-Growth Director at PayPal, ran 500 Startups Europe’s growth marketing program, lectured at Stanford Business School.

November 15 & 17 | 1PM GMT / 3PM EST

User psychology and behavioural economics in growth marketing

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: November 15 (13:00-15:00 GMT / 15:00-17:00 EST)
Session 2: November 17 (13:00-15:00 GMT / 15:00-17:00 EST)

 

FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS MARKETING LEADERS PRODUCT MANAGERS TEAM LEADERS
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Matt Lerner

Ex-Growth Director at PayPal, ran 500 Startups Europe's growth marketing program, lectured at Stanford Business School.

Nov 23 & Nov 25

Turn data into truly actionable insights using the Metrics That Matter Framework

Does it feel like your team is running in too many directions, progressing only through trial and error, and growing behind targets? Good news: There’s probably an easy fix.
What if we told you the answer is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.

Part 1: Nov 23  (15:00-16:30 EET)
Part 2: Nov 25 (15:00-16:30 EET)

 

FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGERS TEAM LEADERS
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BRUCE MCCARTHY

Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar

Nov 11 & Nov 14

Developing Product Roadmaps

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

Join Bruce McCarthy, legendary product leader and co-author of “Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty” and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.

Part 1: Nov 11 (15:30-18:00 EET)
Part 2: Nov 14 (15:30-18:00 EET)

 

FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS MARKETING LEADERS PRODUCT MANAGERS TEAM LEADERS
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