Customer research – Get actionable learnings from your user interviews

Steve Portigal

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: April 5 (16:00-18:30 GMT / 18:00-20:30 EST)
Session 2: April 7 (16:00-18:30 GMT / 18:00-20:30 EST)

 

  • 2 LIVE SESSIONS
  • 25 LIMITED SEATS
  • €363
BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists

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Bob Moesta

Bob Moesta

Bob Moesta is the co-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, Intercom

2 sessions May 4 & May 10

Customer Discovery interview techniques based on Jobs-To-Be-Done theory

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.

Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Part 1 – May 4 (15:00-18:00 EET)
Part 2 – May 10 (15:00-16:00 EET)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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