Learn to do Product Management the right way!
11 Oct - 3 Dec 2021


Being a good Product Manager can be difficult

The complexity and diversity of all the tasks are quite high. And with all the resources available, it’s even more difficult to understand if you’re progressing towards a good level.

With this in mind, we created a complete Product Management course by partnering with world-class experts, to deliver an impressive 27 hours of live interactive workshops and group discussions. This course helps junior & middle PMs to achieve the skills and become efficient faster.


  • Taking place between October 11 – December 3
  • The course is limited to 25 seats
  • 27 hours of live education experience
  • 5 workshops and 2 group discussions
  • Practically apply the learning in a project
  • Course handbook available after graduation
  • Graduation certificate at the end of the course

you’ll learn

  • Understand and talk with your customers
  • Identify your customers and build products they can hire
  • Write effective OKRs and align them with the business demand
  • Define product vision and write product roadmaps that deliver
  • Identify the product metrics & make decisions that move your product forward



Opening Session get to know eachother and course orientation session


Product Discovery covering know your customers and discover the market techniques


Product Delivery covering OKRs, product roadmaps and product metrics


Closing Event covering the graduation session and project presentation


Opening Event

Setting up your expectations and connecting with industry peers is one of the course objectives. Once we connect, you will get the first dose of inspiration and prepare for an impressive learning journey.

Opening event

What it takes to be a Product Manager

We will start with a short walk-through about what it means to be a Product Manager. This will help you understand how all the pieces come together and what is expected from you as a PM.

We will continue with a short orientation session, in which we will get to know each other better and organize the project teams.

  • Get to know each other
  • Project assignment
  • Introduction to Product Management
  • 1 live session, 1 hour
  • October 11

Product Discovery

Your journey as a Product Manager starts with understanding and perfectly identifying your customer. Without a customer, there is no product. Without a product, there is no business.

In this section, you will learn how to identify & interview your customers based on the Jobs-To-Be-Done framework, then you will proceed to discover how you can define your product so it will match the jobs of your clients.

Module 1.1. Workshop

Customer Discovery interview techniques based On Jobs-To-Be-Done theory with Bob Moesta

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there. Jobs-to-be-Done theory provides an excellent framework that helps you leverage the force of your customers’ behaviour, in order to drive your product improvement.

Bob Moesta, co-architect of the Jobs-to-be-Done theory, will teach you how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

  • Jobs-to-be-Done Framework
  • Interviewing techniques
  • Customer discovery
  • 2 live sessions, 4 hours
  • October 12 & 19
Module 1.2. Workshop

Uncover the problems users have and build better products using The Innovator’s Gift approach with Ash Maurya

Your awesome new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.

Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, will teach you a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.

  • Product development
  • Lean methodology
  • Product discovery
  • 2 live sessions, 4 hours
  • October 27 & November 2
Module 1.3 Group Discussion

From discovery to delivery - Group discussion with experts

As a conclusion for this part, you’ll participate in a moderated group discussion together with guest acting senior product managers, where you’ll get the chance to exchange opinions, get answers to your questions and find out more about product discovery practices in various types of companies.

The session will start with Raluca Bujoreanu (Principal Product Manager at Zalando) and Chris Massey (Product Manager at The Access Group) sharing their experiences working on real products in real companies in a moderated discussion by Alexandru Badut (ex-Head of Product at Soleadify), and we’ll continue with a round table where everyone will get the chance to share their opinion and ask questions.

  • Product discovery
  • UI/UX
  • MVPs
  • 1 live session, 1.5 hours
  • November 4

Product Delivery

The product you’re building should align with the business strategy of your company. Each product is guided by a product vision that provides clarity for your company, it helps you prioritize your product roadmap and improves your team’s tactical decisions.


Module 2.1. Workshop

Align high-performing cross-functional teams around Objectives And Key Results (OKRs) with Bruce McCarthy

Objectives and Key Results (OKRs) are particularly suited to driving the alignment necessary for a high-performing cross-functional product team, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.

During this workshop, the legendary product leader Bruce McCarthy, author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, will teach you how to create and use OKRs throughout a simulated quarter-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations.

  • Business objectives / OKRs
  • Team Dynamics
  • Stakeholders management
  • 2 live sessions, 5 hours
  • November 8 & 10
Module 2.2. Workshop

Develop Product Roadmaps that work with Bruce McCarthy

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

Join Bruce McCarthy, legendary product leader, co-author of “Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty” and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.

  • Roadmaps
  • Product Vision
  • Feature management
  • 2 live sessions, 5 hours
  • November 16 & 18
Module 2.3 Workshop

Turn data into truly actionable insights using the Metrics That Matter Framework with Matt Lerner

The most common mistake is aligning your whole team around a revenue target. Maybe that doesn’t sound like a mistake to you, but revenue is an output, and most of the confusion regards the inputs that drive it. What if we told you the answer to all your metric problems is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.

Matt Lerner, Ex-Growth Director at PayPal, ex partner and manager of 500 Startups Europe’s growth marketing program, lecturer at Stanford Business School, will help you define your key customer behavior metrics, so your whole team can align and focus on the most impactful work.

  • KPIs
  • Metrics that matter
  • North Star Metric
  • 2 live sessions, 4 hours
  • November 22 & 25
Module 2.4 Group Discussion

Product vision and stakeholder alignment - group discussion with experts

Putting it all together, you’ll participate in a moderated group discussion together with guest acting senior product managers and talk about challenges and real-life practice of defining, implementing and communicating your product vision, aligning all stakeholders around this vision and actually delivering a product based on that vision.

The session will start with Adrian Pica (Director of Product Bolt), and Yariv Adan (Director of Product Management at Google) sharing their experiences working on real products in real companies in a moderated discussion by Alexandru Badut (ex-Head of Product at Soleadify), and we’ll continue with a round table where everyone will get the chance to share their opinion and ask questions.

  • Product Vision
  • Product Community
  • Better product decisions
  • User narratives
  • 1 live sessions, 1.5 hours
  • December 2

Closing and graduation

We’ll talk about lessons learned during the course, and what’s next on your Product Management career path.
  • Project presentations
  • Moderated discussions
  • Graduation certificates
  • 1 live sessions, 1 hour
  • December 3


Work on a red-line project

Work on your own project or choose from a list of fictional projects (multiple business models and domains, to accommodate all our participants).

Registered sessions

You can view recordings for a missed session (maximum 1 week after the session).

Help and private support

Support and orientation during all the course - an assistant will always take care that all participants have the best experience.


  • You are a junior or medium-level product managers (less than 2 years of experience)
  • You are a project manager transitioning in product management roles
  • You are a product manager starting new jobs – get up-to-date with the team
  • You are a self-taught PM that wants to better structure their knowledge
Join the waiting list for the next edition

Cristina Dumitrascu Project Manager @ T-ME STUDIOS

"For sure the course helped me to become better and for sure to deepen what I already knew."

Mihail Musat Director Of Technical Operations @ Bigstep Cloud

"The hand-picked-only subject-matter experts made the whole difference."


All workshops are delivered and created by leading experts with Silicon Valley-level experience, bringing real-world examples from their activities

Bob Moesta

Co-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, Intercom

Ash Maurya

Customer development and lean startup expert, creator of the Lean Canvas, best-selling author of “Running Lean” and “Scaling Lean”

Bruce McCarthy

Product Roadmap expert, founder of Product Culture, co-author of “Product Roadmaps Relaunched”

Matt Lerner

Ex-Growth Director at PayPal, ran 500 Startups Europe’s growth marketing program, lectured at Stanford Business School

Chris Massey

Marketing B2B software products to developers for 8 years, ex Product Lead at Mind the Product, with interest in user narratives

Adrian Pica

Experienced Product Leader, Director of Product Bolt, ex Principal Product Manage at Grab.

Raluca Bujoreanu

Principal Product Manager at Zalando, Design Sprint Facilitator, Product Mentor, with over 7 years of experience in product management

Yariv Adan

Director of Product Management at Google, seasoned global manager, with experience in leading global teams, defining strategy, as well as designing and launching complex global products

Alexandru Băduț

Product Management Trainer and Advisor, ex Head of Product at Soleadify


27H live content

The course is splitted in 14 sessions during 8 weeks. The program is specially designed to fit into your hectic agenda, with only 4-6 hours / week.

25 limited seats

Setup designed for online learning, empowering live interaction and making everyone part of the conversations and focus group activities.

Online course and references

A colection of articles, books and case studies will be available to help you deep dive into foundamental product management topics at your own pace.

Registered sessions

All sessions are registered and accesible after the course for maximum 1 week to get the chance to recover any missed session.

Course handbook

The colection of frameworks, slides, references and materials used and send by the instructors during the live course.

Graduation Certificate

Celebrate the progress you have done during the course and get your recognition from leading instructors.


  • How many applicants get invited in the Course?
  • Do I need to invest additional time aside from the scheduled events?
  • What if I can't attend one of the sessions?
  • How much does this course cost?
  • Do you issue certifications?

How many applicants get invited in the Course?

The content of this course is delivered in live online events where you can interact directly with the instructors and ask them to clarify certain topics. That’s why, we limit the number of participants to a maximum of 25, so everybody can participate directly and get the maximum of value from this educational event.

Do I need to invest additional time aside from the scheduled events?

We know Product Managers have busy schedules, and we designed the course with this in mind. Still, we’re talking about a lot of know-how you need to absorb. So to get the most out of the program, we recommend that besides the 3-4 hours of live interactions each week, you put aside at least 2 more hours for recaps and other assignments.

What if I can't attend one of the sessions?

 We will record the sessions and made them privately available to all the participants for a period of 1 week after each event.

How much does this course cost?

The full price for the course is €2333 (+ 19% VAT). We offer a 10% Early bird discount until Oct 4th and an additional 5% team discount. For group discounts contact us at team [at]

Do you issue certifications?

Yes, each participant who will go through all the course and complete a final test will get a digital certificate. 

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