User psychology and behavioural economics in growth marketing

Matt Lerner

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: November 15 (13:00-15:00 GMT / 15:00-17:00 EST)
Session 2: November 17 (13:00-15:00 GMT / 15:00-17:00 EST)

 

  • 2 LIVE SESSIONS
  • 25 LIMITED SEATS
  • €350
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User psychology & behavioural economics
in growth marketing

 

Session 1: November 15 (13:00-15:00 GMT / 15:00-17:00 EST)
Session 2: November 17 (13:00-15:00 GMT / 15:00-17:00 EST)

  • DEVELOP YOUR SPECIFIC
    MARKETING PLAN
  • 2 LIVE
    SESSIONS
  • 25 LIMITED
    SEATS
  • €315 - EARLY BIRD PRICE /
    €350 - NORMAL PRICE AFTER

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Matt Lerner

Ex-Growth Director at PayPal, ran 500 Startups Europe's growth marketing program, lectured at Stanford Business School.

March 11 & 15

Silicon Valley Metrics: Align your team on the most impactful work

Does it feel like your team is running in too many directions, progressing only through trial and error, and growing behind targets? Good news: There’s probably an easy fix.
What if we told you the answer is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.

Session 1: March 11 (12:30-14:30 GMT / 14:30-16:30 CET)
Session 2: March 15 (12:30-14:30 GMT / 14:30-16:30 CET)

 

FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS MARKETING LEADERS PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS
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