User psychology and behavioural economics in growth marketing

Matt Lerner

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: November 15 (13:00-15:00 GMT / 15:00-17:00 EST)
Session 2: November 17 (13:00-15:00 GMT / 15:00-17:00 EST)

 

  • 2 LIVE SESSIONS
  • 25 LIMITED SEATS
  • €350
FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS MARKETING LEADERS PRODUCT MANAGERS TEAM LEADERS

WHY TAKE THIS WORKSHOP?

WORKSHOP ACTIVITIES

MAIN TAKEAWAYS

WHO IS MATT LERNER

WHAT IS USER PSYCHOLOGY IN GROWTH MARKETING

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LIVE WORKSHOPS

Julia Steier

JULIA STEIER

Julia is a Google Product Manager, speaker, and passionate about drawing and visualisation tehniques. Julia is previously experienced with Uber, Salesforce, and SAP and Employs drawing for PM success.

July 5th 2023, 14:30 - 17:00 EEST

Illustrating Ideas: Unleash the Power of Drawing for Effective Product Management

Unlock the Power of Drawing for Product Managers

Are you a Product Manager who wants to enhance your skill set? Join our hands-on workshop that harnesses the power of drawing to boost your PM clarity and effectiveness!

Discover drawing as a powerful tool for product development, including storyboarding, wireframing, brainstorming, and algorithm development. In this hands-on workshop, you will learn your PM practical drawing essentials and how/when to apply them to your PM role. We also include a practical exercise to help your visualization skills, and you will leave with a visual summary and increased confidence in communication.

July 5th 2023, 14:30 – 17:00 EEST

Product Managers in all positions and all seniority levels
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