Align high-performing cross-functional teams around Objectives And Key Results (OKRs)

Objectives and Key Results (OKRs) are particularly suited to driving the alignment necessary for a high-performing cross-functional product team, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.

In this hands-on virtual workshop, legendary product leader Bruce McCarthy author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, will teach you how to create and use OKRs throughout a simulated quarter-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations.

All How to Web workshops consist of live sessions with the instructor delivered online, with no recorded materials, so you can discuss your problems and get your questions answered.

Before the workshop
Before the workshop, Bruce will provide you with an introduction workbook, presenting the concepts we will use during the sessions, and some materials you need to review, as well as a prework.

1st session, May 24, 2h 30′
During the 1st live session, Bruce will help you understand what OKRs are and how they reflect on your target customers, their benefit, and your differentiation. You will also be part of two practical exercises with Bruce.

2nd session, May 26, 2h 30′
During the 2nd live session, Bruce will focus on how you will create and set your OKRs for 1 quarter in the life of an organisation.
30 minutes Q&A

Product vision concepts, including

• Target customer
• How they benefit
• Your differentiator

What are OKRs and OKR alignment

• Theory, why OKRs, differentiator of OKRs, Health Metrics, Committed OKRs
• Creation, alignment

Practical Simulation of a quarter in the lifetime of an organisation

Bruce McCarthy, Founder of Product Culture, helps companies like EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through forums, workshops, advising, and private coaching.

He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition.

Bruce’s bestselling book “Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty” has become a cornerstone for all product professionals, and an established guide to developing product roadmaps.