The Innovator’s Gift: Uncover The Problems Users Have And Build Better Products

Ash Maurya

Your awesome new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.

Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.

Part 1 – March 10 (14:00-17:00 GMT / 16:00-19:00 CET)
Part 2 – March 17 (14:00-15:00 GMT / 16:00-17:00 CET)

 

  • 2 LIVE SESSIONS
  • 25 LIMITED SEATS
  • €367
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Matt Lerner

Ex-Growth Director at PayPal, ran 500 Startups Europe’s growth marketing program, lectured at Stanford Business School.

November 15 & 17 | 1PM GMT / 3PM EST

User psychology and behavioural economics in growth marketing

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: November 15 (13:00-15:00 GMT / 15:00-17:00 EST)
Session 2: November 17 (13:00-15:00 GMT / 15:00-17:00 EST)

 

FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS MARKETING LEADERS PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS
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