The Innovator’s Gift: Uncover The Problems Users Have And Build Better Products

Ash Maurya

Your awesome new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.

Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.

Part 1 – March 10 (14:00-17:00 GMT / 16:00-19:00 CET)
Part 2 – March 17 (14:00-15:00 GMT / 16:00-17:00 CET)

 

  • 2 LIVE SESSIONS
  • 25 LIMITED SEATS
  • €367
BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists

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Bob Moesta

Bob Moesta

Bob Moesta is the co-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, Intercom

2 sessions May 4 & May 10

Customer Discovery interview techniques based on Jobs-To-Be-Done theory

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.

Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Part 1 – May 4 (15:00-18:00 EET)
Part 2 – May 10 (15:00-16:00 EET)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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