Your awesome new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.
Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.
Part 1 – Oct 27 (15:00-18:00 EET)
Part 2 – Nov 1 (15:00-16:00 EET)
Cassette tapes were just fine until CDs came along and made “rewinding/forwarding to find your favorite song” a problem, and offered “instant access to tracks” instead.
CDs were just fine until the iPod (and the 99c music store) came along and made “buying an entire CD for just one song” a problem, and offered “a thousand songs in your pocket” instead.
MP3 players were just fine until streaming services came along and made “a thousand songs in your pocket” a problem, and offered you 40 million songs the cloud instead.
There is no such thing as a perfect solution. Problems and solutions are two sides of the same coin. And new problems worth solving come from old solutions.
Even your awesome new solution, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.
Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to understand how to identify your customer’s problems, validate and prioritise them, and formalise the process in a product validation plan.
All How to Web workshops consist of live sessions with the instructor delivered online, with no recorded materials, so you can discuss your problems and get your questions answered.
Before the workshop
Before the workshop, you will be provided with recommended reading about the “Can we build it?” vs “Should we build it?” mindset.
1st session, May 12, starting at 4pm EET, 3h
During the 1st live session, Ash will present and discuss the steps and frameworks you need to master in order to progress from the need to feature validation and prioritisation in order to build better products.
Ongoing Q&A
Homework
You’ll be asked to put together a validation plan pitch which will be discussed with the instructor during the next session.
2nd session, May 17, starting at 4pm EET, 1h
During the 2nd live session, Ash will discuss with you the specific challenges you’ve encountered while working on your validation plan pitch.
Ongoing Q&A
Uncovering the right Jobs-to-be-Done
Jobs-to-be-Done interviewing helps you get a deep understanding of the user problems before starting a build-measure-learn process.
Understanding the 4 Forces of Progress
The causal forces of Push, Pull, Inertia, and Friction drive customer behaviour. Understanding them is key to uncovering the right problems worth solving and building solutions that attract and retain customers.
Prioritise the problems
Use a Lean Canvas and the Customer Forces canvas to prioritise the problems you have identified before starting implementation.
Formulate a validation plan
Capture the problem/solution proposals in a Validation Plan, an effective template for sourcing and sharing ideas.
Ash Maurya is a renowned customer development and lean development expert, author of the best-sellers “Running Lean” and “Scaling Lean”, and creator of the Lean Canvas.
Published in 2010, “Running Lean” is one of the foundational books on using lean processes in software development.
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.
Customer development is a process to discover and validate the needs that customers have, build the right product to satisfy that customer’s needs, tested the correct methods for acquiring and converting customers, and deployed the right resources in the organization to meet the demand for the product.
The framework provides a way to use a scientific approach to validate assumptions about your product and business.
Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable. This is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.
Part 1 – Oct 27 (15:00-18:00 EET)
Part 2 – Nov 1 (15:00-16:00 EET)
2 LIVE 
Develop your product validation plan
25 LIMITED
€489
Evidence-based growth expert & international speaker on Conversion Optimization. Ton is the brain behind the A/B testing mastery course at CXL Institute & Legend of Experimentation 2023 award winner.
Join the famous Ton Wesseling, evidence-based growth expert & international speaker on Conversion Optimization.
Attend this masterclass on proven, result-oriented tactics that will make your product and organization more successful by adopting a solid experimentation and validation approach.
It’s great for individuals, but even better if multiple team members join!
October 6th, 10:00 – 13:00 EEST
Workshop taking place in-person in Bucharest, exact location TBA