Objectives and Key Results (OKRs) are particularly suited to driving the alignment necessary for a high-performing cross-functional product team, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.
Part 1: Nov 7 (15:30-18:00 EET)
Part 2: Nov 9 (15:30-18:00 EET)
Objectives and Key Results (OKRs) are particularly suited to driving the alignment necessary for a high-performing cross-functional product team, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.
In this hands-on virtual workshop, legendary product leader Bruce McCarthy author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, will teach you how to create and use OKRs throughout a simulated quarter-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations.
All How to Web workshops consist of live sessions with the instructor delivered online, with no recorded materials, so you can discuss your problems and get your questions answered.
Before the workshop
Before the workshop, Bruce will provide you with an introduction workbook, presenting the concepts we will use during the sessions, and some materials you need to review, as well as a prework.
1st session, May 24, 2h 30′
During the 1st live session, Bruce will help you understand what OKRs are and how they reflect on your target customers, their benefit, and your differentiation. You will also be part of two practical exercises with Bruce.
2nd session, May 26, 2h 30′
During the 2nd live session, Bruce will focus on how you will create and set your OKRs for 1 quarter in the life of an organisation.
30 minutes Q&A
Product vision concepts, including
What are OKRs and OKR alignment
Practical Simulation of a quarter in the lifetime of an organisation
Bruce McCarthy, Founder of Product Culture, helps companies like EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through forums, workshops, advising, and private coaching.
He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition.
Bruce’s bestselling book “Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty” has become a cornerstone for all product professionals, and an established guide to developing product roadmaps.
Objectives and Key Results (OKRs) are a system for aligning teams around common objectives. Invented by Intel, and made famous by Google and Zynga, OKRs are a huge phenomenon among tech companies and, increasingly, in any organization that wants to operate like one.
OKRs are outcome-oriented and work particularly well for product teams. There are, however, some cautions and updates from common practices required in a healthy product culture.
Part 1: Nov 7 (15:30-18:00 EET)
Part 2: Nov 9 (15:30-18:00 EET)
2 LIVE 
CREATE YOUR PRODUCT ROADMAP
25 LIMITED
€399
Evidence-based growth expert & international speaker on Conversion Optimization. Ton is the brain behind the A/B testing mastery course at CXL Institute & Legend of Experimentation 2023 award winner.
Join the famous Ton Wesseling, evidence-based growth expert & international speaker on Conversion Optimization.
Attend this masterclass on proven, result-oriented tactics that will make your product and organization more successful by adopting a solid experimentation and validation approach.
It’s great for individuals, but even better if multiple team members join!
October 6th, 10:00 – 13:00 EEST
Workshop taking place in-person in Bucharest, exact location TBA