Turn data into truly actionable insights using the Metrics That Matter Framework

Does it feel like your team is running in too many directions, progressing only through trial and error, and growing behind targets? Good news: There’s probably an easy fix.
What if we told you the answer is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.

The most common mistake is aligning your whole team around a revenue target. Maybe that doesn’t sound like a mistake to you, but revenue is an output, and most of the confusion regards the inputs that drive it.

In this session, Matt will take you through the methodology used by top Silicon Valley companies, which includes setting your North Star Metric and a narrow set of key driver inputs. Importantly, we’ll identify your rate-limiting step, the bottleneck where you need to focus to have the biggest impact on your growth. Finally, we’ll talk about how to roll out this framework across your team, and a simple set of conversations you can have to ensure people are aligned and making good decisions around how to spend their time and money.

All How to Web workshops consist of live sessions with the instructor delivered online, with no recorded materials, so Matt can spend time working closely with each of you to think through your business and correctly apply the framework.

1st session
In this session, Matt will work with all participants to identify their key metrics and will give concrete feedback to everyone. The session will end with 30 minutes of Q&A.

2nd session
In this session, you will review actual data, look at the implied tradeoffs and talk through the process of communicating the results to your company. You will also review common problems and concerns about acquiring actionable insights, and how to handle them. The session will end with 30 minutes of Q&A.

How to define your North Star “value delivery metric”
Find 2-4 key drivers that move your North Star metric in the right direction.
Identify owners in your team to focus on each key driver.

How to focus on your “rate-limiting step” and where you can focus for maximum impact.
Learn to spot the common noob mistakes most companies make.
Find your bottlenecks through a benchmark comparison based on Matt’s experience with hundreds of other companies.

Map out a plan to deploy the metrics and align the company around these simple metrics.
Create a dashboard, regular cadence of conversations, and a set of simple questions to help people at every level reflect on their work and prioritize better.

Matt Lerner is a growth marketing veteran, having worked in marketing and product roles (before growth marketing officially existed) at Macromedia, PayPal, and later as a VC running 500 Startups’ growth marketing program in Europe.

During this 11 years stay at PayPal he occupied multiple roles, including Marketing Manager and Product Marketing Group Manager. His team’s work had a direct positive impact on PayPal’s stock, counted in the billions.

Later, he became a partner at 500 Startups and led their growth marketing programs (aka “Distro Dojo”) in both London in Berlin, working directly with some emerging tech companies such as Storemaven, SimplyCook, ZenJob, AirSorted, Popsa, Settled, Lexoo, Thriva, CharlieHR, HonestBrew, Fy and Second Nature. He helped more than 35 startups achieve an average YoY growth of 250%.

After watching hundreds of European startups waste investors’ money on bad marketing hires and expensive non-scalable tactics, Matt founded Startup Core Strengths, a structured coaching program to help startups learn the foundational mindset and habits to drive sustainable growth. Matt occasionally lectures on Startup Marketing at Imperial College and Stanford Business School.