Customer Discovery interview techniques based on Jobs-To-Be-Done theory

Bob Moesta

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.

Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Part 1 – Oct 21 (15:00-18:00 EET)
Part 2 – Oct 25 (15:00-16:00 EET)

 

  • 2 LIVE SESSIONS
  • 25 LIMITED SEATS
  • €389
Bob Moesta
BOB MOESTA FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETING LEADERS PRODUCT MANAGERS TEAM LEADERS

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WHO IS Bob Moesta

WHAT IS Jobs-To-Be-Done

Claim your seat now! Limited seats.

CUSTOMER DISCOVERY INTERVIEW TECHNIQUES BASED ON JOBS-TO-BE-DONE THEORY

Part 1 – Oct 21 (15:00-18:00 EET)
Part 2 – Oct 25 (15:00-16:00 EET)

  • 2 LIVE
    SESSIONS
  • Develop your product validation plan
  • 25 LIMITED
    SEATS
  • €389

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July 5th 2023, 14:30 – 17:00 EEST

Product Managers in all positions and all seniority levels
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