Customer Discovery interview techniques based on Jobs-To-Be-Done theory

BOB MOESTA FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETING LEADERS PRODUCT MANAGERS TEAM LEADERS

Bob Moesta

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.

Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Part 1 – Oct 21 (15:00-18:00 EET)
Part 2 – Oct 25 (15:00-16:00 EET)

 

  • 2 LIVE SESSIONS
  • 25 LIMITED SEATS
  • €389
Bob Moesta

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WHAT IS Jobs-To-Be-Done

Claim your seat now! Limited seats.

CUSTOMER DISCOVERY INTERVIEW TECHNIQUES BASED ON JOBS-TO-BE-DONE THEORY

Part 1 – Oct 21 (15:00-18:00 EET)
Part 2 – Oct 25 (15:00-16:00 EET)

  • 2 LIVE
    SESSIONS
  • Develop your product validation plan
  • 25 LIMITED
    SEATS
  • €389

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TON WESSELING

TON WESSELING

Evidence-based growth expert & international speaker on Conversion Optimization. Ton is the brain behind the A/B testing mastery course at CXL Institute & Legend of Experimentation 2023 award winner.

Oct 6th, 10:00 - 13:00 EEST, Bucharest

Make A/B Testing Your Secret Growth Weapon

Join the famous Ton Wesseling, evidence-based growth expert & international speaker on Conversion Optimization.

Attend this masterclass on proven, result-oriented tactics that will make your product and organization more successful by adopting a solid experimentation and validation approach.

It’s great for individuals, but even better if multiple team members join!

October 6th, 10:00 – 13:00 EEST
Workshop taking place in-person in Bucharest, exact location TBA  

(Digital) marketing managers / leads / specialists CRO / Conversion managers / specialists Growth managers / leads / marketers / specialists Product owners and product managers UX managers / leads / designers / researchers / specialists
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