Customer Discovery interview techniques based on Jobs-To-Be-Done theory

Bob Moesta

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.

Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Part 1 – May 4 (15:00-18:00 EET)
Part 2 – May 10 (15:00-16:00 EET)

 

  • 2 LIVE SESSIONS
  • 25 LIMITED SEATS
  • €389
Bob Moesta
BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists

WHY TAKE THIS WORKSHOP?

WORKSHOP ACTIVITIES

MAIN TAKEAWAYS

WHO IS Bob Moesta

WHAT IS Jobs-To-Be-Done

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CUSTOMER DISCOVERY INTERVIEW TECHNIQUES BASED ON JOBS-TO-BE-DONE THEORY

Part 1 – May 4 (15:00-18:00 EET)
Part 2 – May 10 (15:00-16:00 EET)

  • 2 LIVE
    SESSIONS
  • Develop your product validation plan
  • 25 LIMITED
    SEATS
  • €389

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LIVE WORKSHOPS

Ash Maurya

Ash Maurya is a renowned customer development and lean development expert, author of the best-sellers “Running Lean” and “Scalling Lean”, and creator of the Lean Canvas.

May 12 & 17

The Innovator’s Gift: Uncover The Problems Users Have And Build Better Products

Your awesome new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.

Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.

Part 1 – May 12 (16:00-19:00 EET)
Part 2 – May 17 (16:00-17:00 EET)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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