GA4 For Product Teams

Digital Marketers PRODUCT MANAGERS Product Marketers Project Managers Small SaaS Owners (that do everything)

JULIANA JACKSON

In the ever-evolving digital landscape, Google Analytics 4 (GA4) has emerged as a tool to shape how we understand and engage with our customers.
While the transition from Universal Analytics (UA) to GA4 may seem daunting, it brings a host of new features that have the potential to revolutionize your product marketing strategies.

Join us for this interactive 2-hour workshop specifically designed for product teams, where we’ll delve into the core aspects of GA4, decoding its functionality and demonstrating how it can optimize your workflow.

This workshop will cover:
1. Introduction to GA4: Get familiar with GA4’s interface and gain an overview of its new data collection and interpretation approach.
2. UA vs. GA4: Understand the key differences between UA and GA4. This comparison will clarify why GA4 is not merely a successor but a new tool built to cater to modern marketing needs.
3. How can Product Teams use the new GA4 features?: Learn how the new features of GA4 can seamlessly integrate with your regular workflows and empower your strategies.
4. Events and Conversions: Discover how GA4 redefines user interactions with a more granular view of events and conversions, allowing you to track user journeys more accurately.
5. Segments and Audiences: Explore how GA4’s advanced segmentation and audience features can help you customize user experiences and enhance engagement.
6. Reports and Explorations: Dive into GA4’s robust reporting capabilities and flexible exploration features, enabling you to extract valuable insights and drive data-informed decisions.

July 7, 15:00 – 17:00 EEST

1 Live, Online Session | No recording
25 Limited Seats
€119 (All fees included)

MAIN TAKEAWAYS?

Whether you’re still transitioning to GA4 or looking to maximize its potential, this workshop will equip you with the knowledge and confidence to navigate this new terrain effectively.
By the end of this session, you’ll not only understand how to use GA4 but also how to leverage its capabilities to inform your product strategies better.

You will:

1. Future proof your skills – As technology and customer behaviors evolve, so do the tools we use to understand them. By getting to grips with GA4 now, product teams can future-proof their skills, ensuring they remain relevant and effective in a changing digital landscape.

2. Gain competitive advantage – As GA4 becomes the new standard, familiarity and proficiency with this tool could give your product an edge in the market. Early adoption and understanding can lead to more efficient product strategies and competitive advantage.

3. Understand your customers better – GA4 offers improved audience segmentation and a more precise understanding of customer journeys. This information can help product teams to understand the needs and behaviours of their customers better, leading to more targeted and successful product strategies.

4. Use GA4’s feature to your advantage – By understanding the granular event tracking and conversion capabilities of GA4, product teams will gain insights into how users interact with their products, leading to enhancements that can increase overall user engagement and satisfaction.

MAIN ACTIVITIES

Juliana will run a live demo using Google’s Merch store demo account and highlight the best features for Product people that GA4 has to offer.

– we will explore the interface, the possibilities, and the limitations

– we will go over best practices and tips

– we will showcase the main features and how you can use them in your day-to-day work

The goal is to help you understand GA4’s capabilities and how you can take advantage of them.

WHO IS JULIANA JACKSON?

Juliana has 13 years of experience in digital marketing, having worked in various areas except for SEO. She specializes in digital analytics and experimentation and now holds the position of Sr. Data and Optimization Strategist at MediaMonks, a digital-first marketing and technology services company that produces websites, games, films, social media content, digital advertising campaigns, data and measurement solutions, and more.

In addition to her work, Juliana is a content creator. She launched the Standard Deviation Podcast in May 2022, which she ran independently until 2023, when she partnered with Simo Ahava. She also maintains a technical marketing blog at Juliana-jackson.com, sharing old and new learnings from the field.

Juliana is an active participant in various analytics events throughout Europe, often presenting as a speaker or networking with other professionals in the industry.

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It’s great for individuals, but even better if multiple team members join!

October 6th, 10:00 – 13:00 EEST
Workshop taking place in-person in Bucharest, exact location TBA

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