GA4 For Product Teams

JULIANA JACKSON

In the ever-evolving digital landscape, Google Analytics 4 (GA4) has emerged as a tool to shape how we understand and engage with our customers.
While the transition from Universal Analytics (UA) to GA4 may seem daunting, it brings a host of new features that have the potential to revolutionize your product marketing strategies.

Join us for this interactive 2-hour workshop specifically designed for product teams, where we’ll delve into the core aspects of GA4, decoding its functionality and demonstrating how it can optimize your workflow.

This workshop will cover:
1. Introduction to GA4: Get familiar with GA4’s interface and gain an overview of its new data collection and interpretation approach.
2. UA vs. GA4: Understand the key differences between UA and GA4. This comparison will clarify why GA4 is not merely a successor but a new tool built to cater to modern marketing needs.
3. How can Product Teams use the new GA4 features?: Learn how the new features of GA4 can seamlessly integrate with your regular workflows and empower your strategies.
4. Events and Conversions: Discover how GA4 redefines user interactions with a more granular view of events and conversions, allowing you to track user journeys more accurately.
5. Segments and Audiences: Explore how GA4’s advanced segmentation and audience features can help you customize user experiences and enhance engagement.
6. Reports and Explorations: Dive into GA4’s robust reporting capabilities and flexible exploration features, enabling you to extract valuable insights and drive data-informed decisions.

June 29, 15:00 – 17:00 EEST

  • 1 Live, Online Session | No recording
  • 25 Limited Seats
  • €119 (All fees included)
Juliana Jackson
Digital Marketers PRODUCT MANAGERS Product Marketers Project Managers Small SaaS Owners (that do everything)

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Claim your seat now! Limited seats.

GA4 – CRASH COURSE FOR PRODUCT MARKETERS

June 29 2023, 15:00-17:00 EEST

  • 1 Live, Online Session | No Recording
  • 2H of Platform walkthrough, custom for Product Marketing workflows
  • 25 Limited Seats
  • €119 (All fees included)

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LIVE WORKSHOPS

Julia Steier

JULIA STEIER

Julia is a Google Product Manager, speaker, and passionate about drawing and visualisation tehniques. Julia is previously experienced with Uber, Salesforce, and SAP and Employs drawing for PM success.

July 5th 2023, 14:30 - 17:00 EEST

Illustrating Ideas: Unleash the Power of Drawing for Effective Product Management

Unlock the Power of Drawing for Product Managers

Are you a Product Manager who wants to enhance your skill set? Join our hands-on workshop that harnesses the power of drawing to boost your PM clarity and effectiveness!

Discover drawing as a powerful tool for product development, including storyboarding, wireframing, brainstorming, and algorithm development. In this hands-on workshop, you will learn your PM practical drawing essentials and how/when to apply them to your PM role. We also include a practical exercise to help your visualization skills, and you will leave with a visual summary and increased confidence in communication.

July 5th 2023, 14:30 – 17:00 EEST

Product Managers in all positions and all seniority levels
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