Developing Product Roadmaps

BRUCE MCCARTHY

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: February 15 (16:00-18:30 GMT / 18:00-20:30 EST)
Session 2: February 17 (16:00-18:30 GMT / 18:00-20:30 EST)

 

  • 2 LIVE SESSIONS
  • 25 LIMITED SEATS
  • €399
FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS MARKETING LEADERS PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS

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Bruce McCarthy

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Matt Lerner

Ex-Growth Director at PayPal, ran 500 Startups Europe’s growth marketing program, lectured at Stanford Business School.

November 15 & 17 | 1PM GMT / 3PM EST

User psychology and behavioural economics in growth marketing

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: November 15 (13:00-15:00 GMT / 15:00-17:00 EST)
Session 2: November 17 (13:00-15:00 GMT / 15:00-17:00 EST)

 

FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS MARKETING LEADERS PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS
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