Get answers for your very specific questions related to your project. It’s time to set free from doubts and validate with an expert all your knowhow.
Jim Kalbach is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard.
Experience design is the new competitive advantage. The use of systematic, visual representations exposes previously unseen opportunities for improvement and for growth.
In this workshop, Jim Kalbach focuses on various ways to map experiences. Such maps are already widely used but have also have a certain degree of confusion around them. Jim offers a unique perspective from years of experience that will help you understand the practice.
Session 1: NOVEMBER 9 | 2PM GMT, 4PM EST
Session 2: NOVEMBER 11 | 2PM GMT, 4PM EST
Ex-Growth Director at PayPal, ran 500 Startups Europe’s growth marketing program, lectured at Stanford Business School.
Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.
Session 1: November 15 (13:00-15:00 GMT / 15:00-17:00 EST)
Session 2: November 17 (13:00-15:00 GMT / 15:00-17:00 EST)
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An experienced user researcher, with over 20 years in the customer-research field, author of "Doorbells, Danger and Dead Batteries" and "Interviewing Users", Steve Portigal helps companies such as Autodesk, Belkin, eBay, Microsoft, Nestlé, Nike, and PayPal to think and act strategically when innovating with user insights.
Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.
Session 1: April 5 (16:00-18:30 GMT / 18:00-20:30 EST)
Session 2: April 7 (16:00-18:30 GMT / 18:00-20:30 EST)
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Ex-Growth Director at PayPal, ran 500 Startups Europe's growth marketing program, lectured at Stanford Business School.
Does it feel like your team is running in too many directions, progressing only through trial and error, and growing behind targets? Good news: There’s probably an easy fix.
What if we told you the answer is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.
Session 1: March 11 (12:30-14:30 GMT / 14:30-16:30 CET)
Session 2: March 15 (12:30-14:30 GMT / 14:30-16:30 CET)
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Ash Maurya is a renowned customer development and lean development expert, author of the best-sellers “Running Lean” and “Scalling Lean”, and creator of the Lean Canvas.
Your awesome new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.
Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.
Part 1 – March 10 (14:00-17:00 GMT / 16:00-19:00 CET)
Part 2 – March 17 (14:00-15:00 GMT / 16:00-17:00 CET)
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Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar
Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.
Session 1: February 15 (16:00-18:30 GMT / 18:00-20:30 EST)
Session 2: February 17 (16:00-18:30 GMT / 18:00-20:30 EST)
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