WORKSHOPS FOR GROWTH AND PRODUCT SKILLS

Get answers for your very specific questions related to your project. It’s time to set free from doubts and validate with an expert all your knowhow.

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workshops

01

BRUCE MCCARTHY

Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar

MAY 31 & JUNE 2

Developing Product Roadmaps

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

Join Bruce McCarthy, legendary product leader, co-author of “Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty” and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.

Session 1: May 31 (15:30-18:00 EET)
Session 2: June 2 (15:30-18:00 EET)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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Matt Lerner

Ex-Growth Director at PayPal, ran 500 Startups Europe's growth marketing program, lectured at Stanford Business School.

June 8 & 10

Turn data into truly actionable insights using the Metrics That Matter Framework

Does it feel like your team is running in too many directions, progressing only through trial and error, and growing behind targets? Good news: There’s probably an easy fix.
What if we told you the answer is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.

Session 1: June 8  (15:00-18:00 EET)
Session 2: June 10 (15:00-16:00 EET)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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workshops

02

BRUCE MCCARTHY

Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar

MAY 24 & MAY 26

Align high-performing cross-functional teams around Objectives And Key Results (OKRs)

Objectives and Key Results (OKRs) are particularly suited to driving the alignment necessary for a high-performing cross-functional product team, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.

Session 1: May 24 (15:30-18:00 EET)
Session 2: May 26 (15:30-18:00 EET)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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Ash Maurya

Ash Maurya is a renowned customer development and lean development expert, author of the best-sellers “Running Lean” and “Scalling Lean”, and creator of the Lean Canvas.

May 12 & 17

The Innovator’s Gift: Uncover The Problems Users Have And Build Better Products

Your awesome new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.

Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.

Part 1 – May 12 (16:00-19:00 EET)
Part 2 – May 17 (16:00-17:00 EET)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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Bob Moesta

Bob Moesta

Bob Moesta is the co-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, Intercom

2 sessions May 4 & May 10

Customer Discovery interview techniques based on Jobs-To-Be-Done theory

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.

Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Part 1 – May 4 (15:00-18:00 EET)
Part 2 – May 10 (15:00-16:00 EET)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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Matt Lerner

Ex-Growth Director at PayPal, ran 500 Startups Europe's growth marketing program, lectured at Stanford Business School.

March 11 & 15

Silicon Valley Metrics: Align your team on the most impactful work

Does it feel like your team is running in too many directions, progressing only through trial and error, and growing behind targets? Good news: There’s probably an easy fix.
What if we told you the answer is a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – all the great Silicon Valley companies align around a North Star Metric and 3 “key drivers” because this simple framework has incredible power to align and focus the team.

Session 1: March 11 (12:30-14:30 GMT / 14:30-16:30 CET)
Session 2: March 15 (12:30-14:30 GMT / 14:30-16:30 CET)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
LEARN MORE

Ash Maurya

Ash Maurya is a renowned customer development and lean development expert, author of the best-sellers “Running Lean” and “Scalling Lean”, and creator of the Lean Canvas.

March 10 & 17

The Innovator’s Gift: Uncover The Problems Users Have And Build Better Products

Your awesome new product, once launched, will spew out problems of its own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.

Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.

Part 1 – March 10 (14:00-17:00 GMT / 16:00-19:00 CET)
Part 2 – March 17 (14:00-15:00 GMT / 16:00-17:00 CET)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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BRUCE MCCARTHY

Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar

FEBRUARY 15 & 17

Developing Product Roadmaps

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: February 15 (16:00-18:30 GMT / 18:00-20:30 EST)
Session 2: February 17 (16:00-18:30 GMT / 18:00-20:30 EST)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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Matt Lerner

Ex-Growth Director at PayPal, ran 500 Startups Europe’s growth marketing program, lectured at Stanford Business School.

November 15 & 17 | 1PM GMT / 3PM EST

User psychology and behavioural economics in growth marketing

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: November 15 (13:00-15:00 GMT / 15:00-17:00 EST)
Session 2: November 17 (13:00-15:00 GMT / 15:00-17:00 EST)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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Steve Portigal

An experienced user researcher, with over 20 years in the customer-research field, author of "Doorbells, Danger and Dead Batteries" and "Interviewing Users", Steve Portigal helps companies such as Autodesk, Belkin, eBay, Microsoft, Nestlé, Nike, and PayPal to think and act strategically when innovating with user insights.

April 5 & 7 | 4PM GMT / 6PM EST

Customer research – Get actionable learnings from your user interviews

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing. Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy-to-implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Session 1: April 5 (16:00-18:30 GMT / 18:00-20:30 EST)
Session 2: April 7 (16:00-18:30 GMT / 18:00-20:30 EST)

 

BOB MOESTA DESIGNERS FOUNDERS GROWTH HACKERS GROWTH PRODUCT MANAGERS JOBS TO BE DONE JTBD MARKETERS MARKETING LEADERS MATT LERNER NORTH STAR PRODUCT MANAGEMENT PRODUCT MANAGERS PRODUCT OWNERS TEAM LEADERS UX specialists
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